Interactive effects of consumers’ ethical beliefs and authenticity on ethical consumption and pro-environmental behaviors

The current study examined the relationships of ethical beliefs (i.e., idealism and relativism) with pro-environmental behaviors (direct and indirect) and ethical consumption behavior. The study further examined the moderating role of consumer authenticity in these relationships. Data were collected from individuals (N = 302) using field surveys within three major metropolitan cities of Pakistan. The findings revealed that idealism had a positive relationship with ethical consumption behavior and pro-environmental direct behavior. However, it was not related to pro-environmental indirect behavior. Relativism was positively related to ethical consumption behavior but it was not related to both types of pro-environmental behaviors. Furthermore, consumer authenticity significantly moderated the relationships of idealism with all ethical outcomes. Finally, implications for organizations, marketers and policy makers are discussed.     

数字经济背景下深圳居民消费结构变迁分析

近年来,伴随着我国电商交易规模的不断增加,数字经济蓬勃发展,逐渐成为改善消费环境、促进经济发展的新引擎。同时,数字经济具有很强的网络效应,可以带动居民消费实现转型升级。本文结合2008—2018年的电商交易规模与深圳消费结构相关数据,从衣、食、住、行等方面分析了居民消费结构的变化趋势。本研究认为居民收入增加、商品价格变动、粤港澳大湾区建设等是影响深圳居民消费的重要因素,最后给出实现深圳居民消费结构升级的相关建议。     

提振消费要关注政策偏好的社会结构效应

新冠肺炎疫情爆发之后,人们非常关注通过提振消费来防止经济出现大幅度下滑。事实上,提振消费政策同时也具有社会政策属性。调查表明,在双循环背景下,通过社会政策维持一定的生计方式,并保持人们的消费水平具有重要意义。从对企业家FR、小手工业者BF与房屋中介LC的访谈资料以及在麓村、唐村的调查情况来看,人们在理解提振消费政策时具有共同的叙事特征。叙事本身具有鲜明的政策偏好,其核心是一定空间背景下结构与利益的分配正义问题。而风险社会与低欲望社会特征的并存深刻地影响着提振消费政策的制定,是行动者要面对的情境。为此,需要从规则与制度、空间与代际等长期性和持续性的角度系统思考提振消费政策的受益对象与受益群体,防止政策偏好所带来的结构性挑战。     

Microfinance and social capital formation- a social network analysis approach

The microcredit program has emerged as an important poverty alleviation strategy over the last three decades, and several studies have examined its economic impacts on the community well-being. However, far too little attention has been paid to the effects of micro credits on community social connection and solidarity. This paper aims to examine the application of Social Network Analysis (SNA) to explore the impact of the rural microcredit fund on community social capitals. In doing so, the data on interactions of four rural development groups' members before and after the microcredit project implementation were collected using participatory workshops in Neyzar village of Qom province in Iran. The data were analyzed by Ucinet software, and the socio-graphs were produced by the NetDraw application. The results show that, more people have been involved in the social interactions after the project implementation and there was statistically significant increase in density and decrease in centralization of cooperation network. Furthermore, there were no important distinctions in centrality of people with various educational levels before and after the project implementation. Overall, it can be concluded that, the microfinance initiative considerably promotes the community social capital and participation in the rural development activities. Moreover, the SNA techniques are applicable as an impact assessment tool to investigate changes in community social capital.     

Do you bear to reject them? The effect of anthropomorphism on empathy and consumer preference for unattractive produce

Consumer generally prefer produce with perfect/attractive appearance and reject unattractive produce (e.g., spotted apples, curved cucumbers), which results in global economic and sustainability issues. Researchers are making efforts to find strategies to reduce consumer or retailer waste of unattractive produce. This article aims to study the role of anthropomorphism communication in the marketing of unattractive produce and to identify an empathy-helping underlying psychological mechanism. Three experimental studies found that when unattractive produce is anthropomorphized, the situation of rejection evokes consumer empathy. Feelings of empathy drive consumers to accept and purchase unattractive produce. In addition, the positive effect of anthropomorphism on purchase intentions is moderated by popularity of unattractive produce (e.g., number of shoppers). The effect of anthropomorphism is strengthened when the produce is unpopular, and it is weakened when the produce is popular.     

海南城乡居民消费水平差异性分析和预测

从1985-2018年海南城乡居民收入、消费数据出发，分别建立消费关于收入、消费差距关于收入差距的自回归模型，结果表明农村居民当期消费更易受近期收入和消费水平的影响，具有不稳定性。再利用GM(1,1)模型预测城乡居民收入差距，结合自回归模型，完成未来10年海南城乡消费差距的预测：收入差距和消费差距将呈直线递增趋势，收入差距的增幅高于消费差距增幅。缩小海南城乡居民消费差距的根本途径在于缩小收入差距，应因地制宜，切实提高农民收入水平。     

The Influences of Portion Size,Context and Package Characteristics on Snack Food Consumption: Evidence from a U.S. Rolling Cross-Sectional Survey

Using a rolling cross-sectional sample of over 40,000 U.S. snack food consumers during 2004–2010, we build a three-dimensional model to study how portion sizes, consumption context, and package characteristics jointly affect the amount of food consumed. As with prior research, we find that consumption does increase with larger portions. However, this effect diminishes significantly when accounting for the consumption context and packaging characteristics as consumption drivers. Most important is how the snack is presented to consumers at the point of consumption (type, size, and quantity of packages). We also find that snacking on impulse, alone, with a beverage, or while watching television increases the amount consumed, whereas socializing or snacking at home decrease consumption. We test our model over seven snack types (potato chips, crackers, cheese puffs, nuts and seeds, tortilla chips, pretzels, popcorn), and find that our results hold even for products with different cross-category granularity, palatability, and satiety.     

Herbert J. Davenport on Conspicuous Consumption and the Economics of Feminism

This article analyzes Herbert J. Davenport’s discussions of conspicuous consumption and feminism. Even though these (typically) Veblenian topics represent two “episodes” in many respects disconnected with the central body of Davenport’s theoretical interests, the assessment of Davenport’s views on these matters enlarges our knowledge of the development of his thought. Our analysis shows how Davenport can be enrolled among the forerunners of the modern theory of positional goods. Moreover, our article offers some new findings on the impact of Veblen’s ideas on one of his closest students at the Chicago University.     

Status of brands in children’s consumption: What letters to Santa posted on La Poste website tell us

The purpose of the research is to identify different consumption styles based on a large collection of letters to Santa written by some children and/or their families and submitted to the French Post website (La Poste). One of our main interests focuses on the presence and weight of brands and licenses in children’s wish lists. We have had access to all the anonymous posts sent to Santa Claus through La Poste’s website during the 2013 and 2014 Christmas holidays. We analyzed the nature of the wish lists as shown in the 43,000‐post database using several textual data analysis techniques. Extensive heterogeneity was found among children’s and families’ postures regarding that specific ritual. The different types of emails reflect the meaning families associate with Christmas time but also their different consumption styles or attitudes toward consumption: reasoned, educational, hedonistic, or materialistic, for example. When focusing on brands and licenses, we can also observe significant differences in the way families and children include them in their consumption decisions. Brands could have a very different weight in Christmas wish lists and their natures reflect different value transmission modes. The French market for Christmas children brands is rather stable and focuses on a few top leading global brands such as Playmobil, Barbie, or Lego. At least one of the ten leading brands is mentioned in half of evaluated Christmas wish lists. The analysis confirms that brands are very clearly gendered and associated with the children’s ages. Peak time for brand desire is alleged to be reached between the age of 7 and 9. To our knowledge, our research is the first to analyze a large sample of spontaneous data to capture children’s consumption styles and attitudes toward brands. Because of our classification, a first typology of parental consumption styles has also been identified.